| If the listing price is too high, you’ll miss out on a percentage of buyers looking in the price range where your home should be. The reasoning that you’ll always have the opportunity to accept a lower offer usually doesn’t happen. Chances are, the offers won’t even come in because the buyers who would be most interested in your home have been scared off by the price and aren’t even taking the time to look. When offers finally do come in, after your home is been on the market for some time, the offers tend to be substantially lower. By the time the price is corrected, you’ve already lost exposure to a large group of potential buyers. |
| The listing price becomes even trickier to set when prices are quickly rising or falling. It’s critical to be aware of where and how fast the market is moving – both when setting the price and when negotiating an offer. Again, an experienced agent is always in touch with market trends – often even to a greater extent that appraisers, who typically focus on what a property is worth if sold as is, right now. |
| John and Kelly will provide a complete market analysis so that you can make informed, educated decisions when it comes to setting your listing price. |
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